«Learning is growing up, Education creates Future, Contribute to it!» This is my personal statement about Education as a Self-awareness trigger.
When it comes to my vision and purpose in life this is my intention: «Love what you do and be useful with it».
After 15 years proven experience on the Iberian eCommerce field driving companies towards digital transformation/adaptation as an expert consultant & entrepreneur, developing business within international environments and start-ups or assessing more recently big retailers on mobile payments and omnichannel innovation, i have founded a great satisfaction on mentoring both entrepreneurs & VC’s and encouraging the Start-up ecosystem.
My name is Andrés Varela da Costa, a real Iberian (half Spanish/half Portuguese) actually developing business, network and brand recognition for SeQR by Seamless.
I have 15 years of experience in the Digital field helping big brands and start-ups to grow their sales and transform their business models, mix of consultancy background (former McKinsey’s change management business area: Institute of Management Resources, now Proudfoot consulting) with strong Marketing knowledge and Commercial acumen.
As a Sales person i have developed business from the scratch in Portuguese, Spanish and Latam markets for top-notch performance based digital marketing services companies and agencies like Tradedoubler (profitable operation after 6 months) and Genetsis partners for different brands (Coke, L’Oreal, Danone, American Express, Air France, Fnac, Ford, itunes/Mac, Dell, Sonae, Vodafone…) in various verticals FMCG, Finance, Fashion, Retail, Consumer electronics, Travel… as a manager i know the Corporate world in first person from Entertainment and travel companies like AMC Entertainment. My first internet start-up experience was with in 2001.
As an entrepreneur i had my first cash moment after a year setting-up a new performance marketing full services agency, paid on success, integrating contact centres and DataBases nurtured with Big Data processing.
Prior to SEQR i’ve been helping to internationalise a successful e-commerce Spanish start-up ( and to step into the iberian markets the payment enablement mobile application from POWA Technologies: POWATAG, which was an one-click shopping everywhere/anytime platform.
I have participated as a writer, speaker and researcher in different events and received awards for the company services i’ve been involved with (take a look on my linked in). During the last 2 yeara i’ve had the opportunity to mentor 10 new start-up projects within the Valley Digital University, IE Business School & Founders institute.
I am very interested on education as a source of inspiration, space to exchange and share knowledge and incubation of new disruptive projects to solve existing problems and seed prosperity in the Society.

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